The 10 Best Press Relations Agencies in Paris

Belle Nouvelle

Belle Nouvelle is a Paris-based press relations agency specialising in supporting luxury, fashion and beauty brands. It stands out for its tailor-made approach and in-depth knowledge of influential media. The agency puts its expertise to work for prestigious clients, developing creative, high-impact communications strategies that enhance their image and brand awareness.

PR agency Carré Noir

An influential communications agency, Carré Noir is recognised for its expertise in press relations and influence in a wide range of sectors, including food, retail and luxury goods. The agency assists international groups such as Unilever, LVMH and Nestlé in defining and implementing ambitious communication strategies aimed at increasing their visibility and enhancing their image with their target audiences.

Shan

Shan is a leading financial and corporate communications agency in France. It advises companies of all sizes, from large listed groups to SMEs, on their strategic communications challenges: financial transactions, crisis communications, reputation and influence. In particular, the agency supports TotalEnergies, Orange and Sanofi in their relations with the media, investors and public authorities.

33 Degrees

33 Degrés is a press relations and influencer agency specialising in supporting lifestyle, sports and tech brands. The agency is renowned for its creativity and innovative approach, which enables it to generate hard-hitting and engaging campaigns. Adidas, Renault and L'Oréal are just some of the prestigious clients who rely on 33 Degrés to develop their brand awareness and image.

Omnicom PR Group France

A subsidiary of the international Omnicom network, Omnicom PR Group France is a global communications agency offering a wide range of services in press relations, influence, corporate and digital communications. The agency assists major French and international groups such as Danone, Hermès and SNCF in defining and implementing integrated communications strategies aimed at strengthening their positioning and reputation.

Burson Cohn & Wolfe (BCW)

Burson Cohn & Wolfe (BCW) is one of the world's leading communications agencies, with a strong presence in France. The agency offers extensive expertise in press relations, corporate communications, public affairs and crisis communications. BCW supports world leaders such as Microsoft, Pfizer and Ford in their complex, multi-channel communications challenges.

Havas Paris

Havas Paris is an integrated communications agency with expertise in press relations, advertising, digital and events. The agency helps brands to define and implement creative and effective communications strategies, drawing on its in-depth knowledge of the media and influencers. Air France, LVMH and Renault are just some of the prestigious clients who rely on Havas Paris to develop their brand awareness and image.

Weber Shandwick France

Weber Shandwick France is a press relations and communications agency with a strong international dimension. The agency operates in a wide range of sectors, including consumer goods, healthcare, technology and finance. Weber Shandwick supports iconic brands such as Coca-Cola, Mastercard and Nestlé in their corporate, product and crisis communication strategies.

Publicis Consultants

Publicis Consultants is a strategic communications agency that advises companies and institutions on their reputation, sensitive communications and transformation issues. The agency has in-depth expertise in corporate communications, public affairs and crisis communications. AXA, L'Oréal and Sanofi are just some of the prestigious clients who rely on Publicis Consultants to support them at key moments.

TBWA Corporate

TBWA Corporate is a communications agency specialising in assisting companies and organisations with their corporate communications, employer branding and sensitive communications issues. The agency relies on a creative and strategic approach to build impactful and memorable communication campaigns. The agency's clients include Michelin, SNCF and TotalEnergies.

FAQ about PR agencies

How do you choose a PR agency in Paris?

Choosing a PR agency in Paris is crucial to the success of your communications strategy. Here are a few criteria to bear in mind:

• • Your sector of activity : Choose an agency with expertise in your field (luxury, tech, health, etc.).
  • Your objectives: Clearly define your needs (brand awareness, image, crisis management, etc.) so that you can choose an agency with the right skills.
  • The size of the agency : Choose a structure suited to your business (small, responsive agency or large group with extensive resources).
  • Methodology : Find out about the agency's approach to press relations (media networks, influencers, events, etc.) and its ability to measure results.
  • Budget : Determine your budget and request detailed quotes from several agencies.
  • The relationship and the feeling : Make sure you have good communication with the team that will be working on your project. Trust and mutual understanding are essential for a successful collaboration.

What services does a PR agency offer?

A PR agency offers a wide range of services to help companies manage their communications and improve their image with their target audiences. These services include:

• • Media relations: writing and distributing press releases, organising interviews and press conferences, managing relations with journalists.
  • Influencer communication: identifying and working with influencers relevant to your business sector, creating sponsored content, organising influencer events.
  • Corporate communications: defining the company's overall communications strategy, reputation management, internal communications, financial communications.
  • Digital communication: content creation for social networks, community management, online advertising campaigns.
  • Event organisation: design and production of press events, events for the general public and in-house events.
  • Crisis management: assistance in sensitive or crisis situations, definition and implementation of an appropriate communication strategy.

What is the difference between PR and communication?

Press relations (PR) is a subset of communication. PR focuses on managing relations with journalists and the media in order to obtain positive media coverage. Communication, on the other hand, is a broader term that encompasses all the actions taken by a company to communicate with its various audiences (customers, employees, partners, etc.).

Why use a press relations agency?

Using a press relations agency allows you to benefit from the expertise of communications professionals who have an extensive network of media contacts and in-depth knowledge of communications techniques. A PR agency can help you to :

• • Increase your media visibility and brand awareness.
  • Improve your brand image and reputation.
  • Generate leads and business opportunities.
  • Managing a crisis situation effectively.
  • Save time and concentrate on your core business.

How do you measure the effectiveness of a PR campaign?

The effectiveness of a PR campaign can be measured using various indicators, such as :

• • The number of press coverage (articles, reports) and their quality (tone, key message).
  • The audience for media coverage of the company.
  • The reach of publications on social networks (number of mentions, shares, comments).
  • The evolution of web traffic and the number of leads generated.
  • Qualitative feedback from stakeholders (customers, partners, influencers).

What is the role of a press officer?

The press officer is the main contact between a company or organisation and journalists. Their role is to :

• • Writing and distributing press releases.
  • Organising interviews and press conferences.
  • Responding to journalists' requests.
  • Identify opportunities for media coverage.
  • Maintaining a relationship of trust with the media.

What is a press review?

A press review is a compilation of press articles, reports and mentions on social networks relating to a company, a brand, an event or a specific subject. It is used to track media coverage and measure the impact of communication campaigns.

What is the importance of influencer relations in a PR strategy?

Influencer relations have become an essential part of an effective PR strategy. Thanks to their engaged audience and credibility, influencers can considerably amplify the reach of a message and boost brand awareness. By working with the right influencers, you can reach a targeted audience and humanise your company's communications.

How do you manage a PR crisis?

Managing a PR crisis requires a strategic and reactive approach. It is crucial to :

• • Quickly identify the nature and scale of the crisis.
  • Set up a dedicated crisis unit.
  • Communicate transparently and proactively with stakeholders.
  • Choose the right communication channels (press releases, social networks, etc.).
  • Demonstrate empathy and responsibility.
  • Learning lessons from the crisis to prevent it happening again.