In 2025, the choice of CMS (Content Management System) is more crucial than ever. From the ubiquitous WordPress to modern headless platforms like Contentful, these tools determine a site's flexibility, performance and user experience. Making the right choice means striking the right balance between ease of use, scalability, security and the ability to integrate AI or collaborative workflows. Here are the ten CMSs that dominated the year, selected for their ability to meet the needs of businesses, designers and developers.
A CMS (Content Management System) is software that lets you create, manage and publish web content without requiring coding skills. It provides an interface for editing text, images and media, while organising the architecture of the site. It can vary from an open-source CMS like Drupal or Joomla to SaaS solutions like Wix or HubSpot. A good CMS also offers features such as versioning, SEO, workflows and third-party extensions.
Rank | CMS | Year of creation | Number of sites (estimated) |
|---|---|---|---|
1 | 2003 | ~529 million (43 % websites) | |
2 | Contentful | 2013 | ~44,000 sites (BuiltWith) |
3 | Webflow | 2013 | ~641,000 live sites (BuiltWith) (~0.9 % of sites) |
4 | Drupal | 2001 (Jan. 15) | ~1.68 million sites |
5 | Joomla | 2005 (Aug. 17) | ~612,000 sites (~1.4-2 % web) |
6 | Concrete CMS | 2003 | ~38,000 live sites (~0.1 %) |
7 | TYPO3 | 1997 | ~206,520 live sites (~0.4 %) |
8 | Wix | 2006 | ~8 million live sites (45 % part DIY builder) |
9 | Storyblok | - | (No public data available) |
10 | HubSpot Content Hub | - | (No public data available) |
Undisputed market leader - around 63 % CMS sites according to Mobiloud .
Highly accessible for beginners, with tens of thousands of themes and plugins. Ideal for blogs, small businesses or evolving sites.
Turnkey headless CMS, perfect for powering apps or multi-channel sites. Prioritises the flexibility of content in JSON format, with a robust API for developers.
Allows you to create sites visually while generating clean code (HTML/CSS). Perfect for designers who want total control without coding.
Very robust open-source CMS, used by government organisations and institutions. More technical, but extremely flexible and secure.
Versatile open-source software, suitable for community, e-commerce or multilingual sites. It remains popular and benefits from an active community.
Simple to learn and use, yet offering solid functionality for businesses. Intuitive interface with in-page editing.
Professional CMS solution with a strong presence in Europe. Excellent management of structured, multilingual and multi-site content.
User-friendly turnkey platform with drag-and-drop tool. Perfect for small businesses or fast showcase sites. Less suitable for complex sites.
Visual headless CMS with integrated visual editor. Ideal for agencies or projects requiring rapid editorial collaboration.
CMS integrated into the HubSpot ecosystem (CRM, marketing, automation). Highly relevant for inbound marketing-oriented companies.
In 2025, the CMS landscape is as rich as it is segmented: WordPress still dominates, while headless CMS such as Contentful or Storyblok are gaining ground in a multi-channel world. For creative designers, Webflow combines design and freedom. Traditional solutions such as Drupal or TYPO3 remain solid for complex uses, while HubSpot fills the marketing-content convergence gap. The best CMS will therefore depend on the project: visual, technical or commercial - everyone will find an ally.
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